Club Card vs Tago: what each one includes and who it suits
In short: Tago is a Mexican loyalty card platform from Morelia, with a Loyalty plan at $350 MXN a month or $3,500 MXN a year and cards in Apple and Google Wallet. Club Card costs MXN 1,099 a month, includes setup by the team and a customer CRM, and saves the card to Google Wallet; on iPhone it works in the browser. Tago adds Apple Wallet, issues CFDI invoices and has a plan with coupons, referrals and surveys. Club Card suits owners who prefer a single plan with the card, CRM and dashboard set up by the team, and owners in Argentina. Apple Wallet is coming soon, at no extra cost.
Club Card's card, counter app, dashboard and signup are in Spanish only.
This comparison is written by Club Card. Tago's data comes from its official loyalty cards page, checked on October 23, 2026 and reviewed on November 1, 2026. Another page on the same site shows an older figure of $300 a month and $2,999 a year; here we use the loyalty cards page.
What each one is
Tago is a Mexican service for creating digital loyalty cards that customers save to Apple Wallet or Google Wallet. Its page says you can build the program in its dashboard or ask them to leave it ready, with setup included. It charges a subscription in pesos and no setup fee. Its page offers a demo card to try on your phone.
Club Card is a digital stamp card branded with the business's name, for coffee shops, bakeries and counter businesses in Mexico and Argentina. The Club Card team sets it up, and it comes with a CRM and an owner dashboard.
Point-by-point comparison
| Club Card | Tago | |
|---|---|---|
| Entry plan | MXN 1,099/month; 2026 AI Month promo: MXN 549/month for the first 3 months (sign-ups until 12/31/2026) | Loyalty plan $350 MXN/month or $3,500 MXN/year |
| Branches | 1 location included; each additional one MXN 549/month | Each extra branch $200 MXN/month |
| Setup | Done by the team | You in its dashboard, or they leave it ready (included, per its page) |
| Google Wallet | Yes | Yes |
| Apple Wallet | Coming soon, at no extra cost; on iPhone today, in the browser | Yes |
| Notifications | Google Wallet alert when 1 stamp is left and when the reward is earned | Unlimited push |
| Customer data | CRM with each member's data, active and dormant dashboard, CSV | Per its page, exports the base to Excel or CSV and can segment customers who have not come in for weeks |
| Invoice | In pesos, no CFDI | CFDI |
| Setup fee | None | None |
| Google reviews | 5 stamps for a Google Maps review, once; it comes set to 5 and 0 turns it off. Google Maps has its own rules on reviews | Its page says "Impulsa tus reseñas en Google" (boost your Google reviews) |
Price over a year
With published prices, Tago's annual Loyalty plan is $3,500 MXN. Club Card is MXN 13,188 a year, or MXN 11,538 the first year with the 2026 AI Month promo. Club Card has no lock-in: you can cancel anytime.
With several branches, the math changes. At Tago each extra branch adds $200 MXN a month. At Club Card each additional branch adds MXN 549 a month and has its own QR inside the same club.
The real difference is the model. Tago publishes cheaper plans, and both offer to leave the card ready for you. Club Card is a single plan with card, CRM and dashboard. We estimate those pieces cost about USD 199 a month separately; this is our own estimate. For the full cost of a program, read how much a loyalty card costs.
Apple Wallet and invoicing: where Tago wins
Tago saves the card to Apple Wallet and Club Card does not. Apple Wallet is coming soon, at no extra cost. With Club Card, iPhone customers use their card in the browser, with their code, and the stamp is added the same way.
To decide, look at your customers. StatCounter measures 28% iOS phones in Mexico and 13% in Argentina for September 2026. If most of your customers use iPhone, Tago has the edge.
The other advantage is tax. Tago issues CFDI invoices, which a Mexican business deducting expenses will value. And its All Inclusive plan bundles coupons, referrals and surveys in one fee.
What happens with the data
Tago's page says it exports the base to Excel or CSV, helps you get to know your customers and can segment those who have not come in for weeks.
At Club Card each member is recorded with their data in a CRM, and the dashboard shows who returns within 30 days and who has been away for 60. You can export the list. Promotions only reach people who agreed to receive them. The customer retention guide explains why this matters.
Day to day at the counter
In both cases the customer shows a code and the staff scans it. At Club Card the scanner installs as an app on the shop's phone, adds the stamp and hands out the reward from the same screen. The system allows one stamp per member per day across all locations, so a large order cannot fill the card at once. Each stamp is logged with date, branch and employee.
An example: Giorgini Panetteria, a bakery in Tucumán with two branches, Centro and Yerba Buena, has had its club since September 2, 2026. It gives one stamp per visit and a treat at 8 stamps.
Who each one suits
Tago, if:
- you need Apple Wallet;
- you want CFDI invoices and to pay in pesos;
- you want coupons, referrals and surveys in the same plan;
- you want the option of building it yourself in its dashboard.
Club Card, if:
- you prefer a single plan with everything together;
- you are in Argentina, where Club Card also works.
How to get started with Club Card
Fill in the online signup, we write to confirm and we create your club. With the 2026 AI Month promo, businesses that sign up by December 31, 2026 pay MXN 549 a month for the first 3 months, then MXN 1,099. See the pricing, the guide for Mexico or the comparison with more apps. We also compare Club Card with Promolu.
Frequently asked questions
How much does Tago cost per month?
The Loyalty plan costs $350 MXN a month or $3,500 MXN a year, and All Inclusive $600 MXN a month, per its page on 10/23/2026. Each extra branch adds $200 MXN a month.
Does Tago have Apple Wallet?
Yes, along with Google Wallet. Club Card does not yet: on iPhone the card works in the browser. Apple Wallet is coming soon, at no extra cost.
Does Tago have a free trial?
As of 11/01/2026 its page offers a demo card, not a free trial. Club Card has no contract and you can cancel anytime.
Does Club Card charge in pesos?
Yes. In Mexico it is billed in pesos at a fixed price: MXN 1,099 a month; promo MXN 549 for the first 3 months. In Argentina and elsewhere, in dollars.
Sources
Want a club for your business?
We leave it up and running: a card in Google Wallet, CRM, birthdays and win-back in one plan.