Club Card vs Promolu: what each one includes and who it suits
In short: Promolu is a self-service loyalty card platform with an Initial plan at $299 MXN a month, a 14-day free trial with no card required and cards in Apple and Google Wallet. Club Card costs MXN 1,099 a month, includes setup by the team and a customer CRM, and saves the card to Google Wallet; on iPhone it works in the browser. Promolu is cheaper, can be tried for free and adds Apple Wallet. Club Card suits owners who want the team to leave it running in a single plan. Apple Wallet is coming soon, at no extra cost.
Club Card's card, counter app, dashboard and signup are in Spanish only.
This comparison is written by Club Card. Promolu's data comes from its official site, checked on October 23, 2026 and reviewed on November 1, 2026.
What each one is
Promolu is a service for creating digital loyalty cards that customers save to Apple Wallet or Google Wallet. The business sets it up itself and pays by plan according to its number of branches. It can be tried for 14 days without entering a card.
Club Card is a digital stamp card branded with the business's name, for coffee shops, bakeries and counter businesses in Mexico and Argentina. The Club Card team sets it up, and it comes with a CRM and an owner dashboard.
Promolu plans
| Plan | Price | What it includes |
|---|---|---|
| Initial | $299 MXN/month | 1 branch, 1 card, 2 cashiers, 500 active customers |
| Growth | $649 MXN/month | 3 branches |
| Professional | $1,299 MXN/month | 10 branches |
| Enterprise | Quote | For chains |
Paying yearly gives 2 months free.
Point-by-point comparison
| Club Card | Promolu | |
|---|---|---|
| Entry plan | MXN 1,099/month; 2026 AI Month promo: MXN 549/month for the first 3 months (sign-ups until 12/31/2026) | Initial $299 MXN/month |
| Trial | 30-day money-back guarantee; no contract | 14 days free, no card |
| Setup | Done by the team | Self-service; assisted onboarding on the Enterprise plan |
| Google Wallet | Yes | Yes |
| Apple Wallet | Coming soon, at no extra cost; on iPhone today, in the browser | Yes |
| Customer limit | No published limit | 500 active customers on Initial |
| Branches | 1 location included; each additional one MXN 549/month | 1, 3 or 10 depending on plan |
| Customer data | CRM with each member's data, active and dormant dashboard, CSV | Per its page: analytics on customers, revenue, average ticket and redemptions; messages for birthdays, anniversaries or inactivity |
Price over a year
With published prices, Promolu Initial paid yearly equals 10 months: about $2,990 MXN. Club Card is MXN 13,188 a year, or MXN 11,538 the first year with the 2026 AI Month promo. There is no setup fee and no lock-in.
Promolu is cheaper on the entry plan. Watch the cap of 500 active customers: a busy coffee shop can reach it and need to upgrade. Going from 1 to 3 branches requires the Growth plan.
The real difference is who does the work. Except on the Enterprise plan, which includes assisted onboarding, with Promolu the business builds its own card. With Club Card the team does the setup, in a single plan with card and CRM. We estimate those pieces cost about USD 199 a month separately; this is our own estimate. For the full cost of a program, read how much a loyalty card costs.
Apple Wallet: where Promolu wins
Promolu saves the card to Apple Wallet and Club Card does not. Apple Wallet is coming soon, at no extra cost. With Club Card, iPhone customers use their card in the browser, with their code, and the stamp is added the same way.
StatCounter measures 28% iOS phones in Mexico and 13% in Argentina for September 2026. If most of your customers use iPhone, Promolu has the edge.
The 14-day trial with no card is also in its favor. You can build the card and see it on your phone before paying.
What happens with the data
Promolu's page, viewed on November 1, 2026, shows analytics on customers, revenue, average ticket and redemptions, plus automatic messages for birthdays, anniversaries or inactivity.
At Club Card each member is recorded with their data, and the dashboard shows who returns within 30 days and who has been away for 60. You can export the list. Promotions only reach people who agreed to receive them. This helps bring back people who stopped coming, as the customer retention guide explains.
Day to day at the counter
In both cases the customer shows a code and the staff scans it. At Club Card the scanner installs as an app on the shop's phone, adds the stamp and hands out the reward from the same screen. The system allows one stamp per member per day across all locations. Each stamp is logged with date, branch and employee.
An example: Giorgini Panetteria, a bakery in Tucumán with two branches, Centro and Yerba Buena, has had its club since September 2, 2026. It gives one stamp per visit and a treat at 8 stamps. If you run a bakery, that setup is a good starting point.
Who each one suits
Promolu, if:
- you want the lowest entry price;
- you need Apple Wallet;
- you want to try it free before paying;
- you are fine setting it up yourself.
Club Card, if:
- you want the card, the poster and the dashboard handed to you working;
- you prefer a single plan with everything together;
- you are in Argentina, where Club Card also works.
How to get started with Club Card
Fill in the online signup, we write to confirm and we create your club. With the 2026 AI Month promo, businesses that sign up by December 31, 2026 pay MXN 549 a month for the first 3 months, then MXN 1,099. See the pricing, the guide for Mexico or the comparison with more apps. We also compare Club Card with Tago.
Frequently asked questions
How much does Promolu cost?
Initial costs $299 MXN a month, Growth $649 and Professional $1,299, per its page on 10/23/2026. Enterprise is quoted.
Does Promolu have a free trial?
Yes, 14 days with no card. Club Card has no contract and you can cancel anytime.
Does Promolu have Apple Wallet?
Yes, along with Google Wallet. Club Card does not yet: on iPhone the card works in the browser. Apple Wallet is coming soon, at no extra cost.
Does Promolu limit customers?
The Initial plan includes 500 active customers. Club Card does not publish a member limit.
Sources
Want a club for your business?
We leave it up and running: a card in Google Wallet, CRM, birthdays and win-back in one plan.